Free to Be Found. You Only Pay When You Sell.
2026-04-27
Free to Be Found. You Only Pay When You Sell.
A note to every reclamation yard in the UK that has ever wondered whether getting online is worth the hassle, the cost, or the risk. The answer to all three is the same: it is if you know how!.
This post is for every reclamation yard that has ever been approached by a platform and felt the pitch was not for them. We understand. Most pitches come with monthly fees, listing charges, or a commission structure that punishes you before you've sold a thing. Ours does not. We want to explain what we actually built — and why it was built with yards like yours in mind.
The Yards That Make This Industry What It Is
Reclamation yards are not businesses that happen to sell old things. They are the custodians of material that would otherwise be lost — stone flags pulled from a demolished mill, cast iron radiators from a Victorian school, timber joists that have been holding up a ceiling since before anyone alive was born. The people who run them have spent years developing an eye for what matters, a nose for where the good stuff is, and the patience to store it until the right person comes along.
Most of that knowledge never makes it online. It lives in a yard in Derbyshire, or Somerset, or Fife — visible to the people who already know to go looking, invisible to the hundreds of people who would love what you have but have no idea you exist.
That is the gap The Reclaimed Company was built to close. Not to replace the yard. Not to take a cut of everything you have ever built. To make sure that when someone searches for what you stock, they find you.
And to be absolutely clear about what that costs: nothing. Being found is free.
A Yard Worth Knowing
We reached out recently to a yard we admire. Small business in Derbyshire, over 15,000 people following them on Facebook, clearly beloved by the community they have built around them over the years. They said no to being listed — and that is completely fine. We respect it without reservation.
A small, well-loved business in Ilkeston buying and selling architectural salvage. Over 15,000 followers on Facebook — a community built the old-fashioned way, piece by piece, over years of good stock and honest dealing. That is not an accident. That is a yard that knows what it is doing.
If you are in the East Midlands and need original salvage, these are the people to find. Find them on Facebook →
We are sharing this because we mean it when we say the goal is to help the reclamation industry — not just the part of it that lists with us. Every yard that does good work deserves to be found. If we can send even a handful of buyers in the direction of a yard we respect, that is a good outcome regardless of whether they ever join the platform.
This industry thrives when buyers trust it. That trust is built one honest transaction at a time, in yards like this one, up and down the country. We want to support that — not compete with it.
How the Model Actually Works
We want to be specific here, because vague promises about "free listing" are how people get stung. Here is exactly what The Reclaimed Company charges yards — and when.
Your yard name, location, description, what you stock, how to contact you — permanently listed in the yards directory. Indexed by Google. Visible to every buyer who searches for reclamation yards near them. No expiry. No monthly fee. No catch.
Every piece you add to the marketplace — photographs, description, price, condition, location — is listed at no cost. You are not paying to be visible. You are not paying per listing. The stock is yours; the listing is free.
When a piece sells through the platform and payment is processed, a commission applies. Not before. Not on unsold stock. Not on enquiries. Only on money that has actually arrived. If nothing sells, it costs nothing.
Post whole-building strip-outs and demolition projects as alerts — entire lots, multiple categories. Yards get first look at material before it hits the skip. No charge to post an alert.
The logic is simple. We only make money when you make money. A platform that charges you before you sell has different incentives to one that only earns when you do. We chose our incentives deliberately.
What Free Really Means for a Reclamation Yard
For a yard that has never listed online before, "free" means you can find out whether it works before spending anything. List ten pieces. See whether anyone enquires. See whether you make a sale. If the platform does not work for your stock, your customers, or the way you prefer to trade — you have lost nothing.
For a yard already selling well through Facebook, word of mouth, or their own customer base — "free" means extra reach with no risk. The buyers who find you on The Reclaimed Company are not the same buyers who already follow you on social media. They are the ones who typed "reclaimed Victorian flagstones Derbyshire" into a search engine and found a result that pointed to your yard. That does not replace what you have already built. It adds to it.
- No monthly subscription — there is no fee to exist on the platform. January to December, whether you list five items or five hundred.
- No listing fee — each piece you add costs nothing. Photograph it, describe it, price it, list it.
- No commitment period — you can remove your yard or your listings at any point. There is no contract tying you in.
- No charge for enquiries — when a buyer messages you about a piece, that costs nothing. Even if they come to the yard and buy in person.
- Commission only on completed platform sales — the only moment money changes hands between you and us is when a sale completes through the platform's payment system.
Why We Built It This Way
The reclamation market in the UK has a problem that is not the fault of the yards. Decades of material have been sold through word of mouth, trade connections, and the occasional classified ad — which means an enormous amount of genuinely exceptional salvage is invisible to the buyers who would value it most.
Those buyers are not difficult to find. They are renovating period properties. They are architects specifying reclaimed materials. They are homeowners who have seen something on Instagram and want the real thing. They are looking. The problem is that what they are looking for is often sitting in a yard they have never heard of, an hour from where they live, with no web presence and no way to be found.
We are not trying to replace how yards operate. We are trying to make sure the right buyers can find them.
A yard that lists with us is not giving up control of how they sell, how they price, or how they interact with their customers. They are adding a window to the front of the building — a window that faces the internet rather than a high street — so that the people who would love what is inside can see it.
An Open Invitation — No Pressure Attached
If you run a reclamation yard in the UK and you have read this far, the invitation is simple. Add your yard to the directory. It takes ten minutes. It costs nothing. You can see what the platform looks like from the inside, what listing a piece involves, and whether any of it suits the way you trade.
If it does not suit you — if you prefer to sell the way you have always sold, to the customers you have always served, without any of this — that is a completely legitimate choice. The Architectural Salvage Shop in Ilkeston made that choice and we respect it completely. We will keep sending people their way when Derbyshire comes up in conversation, because that is what the industry deserves: good yards being found by the right people, however that happens.
And if it does suit you — if the idea of being found by buyers who have never heard of you, at no upfront cost, with commission only when you actually sell something, sounds like it might be worth trying — the door is open.
To every reclamation yard in the UK: you are doing important work. You are keeping material alive that would otherwise be gone. You deserve to be found. Whether that happens through The Reclaimed Company or through the community you have built yourself — we are rooting for you.
And to The Architectural Salvage Shop in Ilkeston — thank you for what you do. Go and visit them.
Add Your Yard — Free, Forever
Your yard profile, your directory listing, and every piece you list costs nothing. Commission applies only when a sale completes through the platform. Ten minutes to set up. No monthly fee. No commitment.